Keyword Research
If you aren’t familiar with keyword research, it’s basically the most commonly searched words people use in your industry. Keyword research is so important because if you utilize them correctly, they are what could put you #1 on Google. There are different keyword research websites out there that help you find the highest searched terms for your industry and BMG is familiar with a few of them. Moz, Ahrefs and SEM Rush are a few that we are familiar with and have used often. They are all fairly similar, again, it’s just a personal pre
Moz
HubSpot, on the other hand, is a little different than Squarespace. It is a little more pricier and a little more complex, but just like Monday, you have a lot more options.You have a lot more variety and can do a lot more overall. If you feel like you have a little more experience with designing a website and are looking for a lot of different routes to go down, we highly recommend HubSpot because we love it so much. Not to mention, HubSpot also is a CRM and has a sales side, which we talk about in a different section. HubSpot checks off two boxes with just one platform, which is huge.
aHrefs
Running a business is expensive and maybe you don’t have a huge budget to spend on your website. Or maybe, you aren’t the most tech savvy person in the world...like me 🙋 These are both okay and might make Squarespace a great option for you. Squarespace is affordable, while still giving you plenty of options. Another great benefit about Squarespace is how user friendly it is. Someone who has zero experience with creating a website can easily go in and create one with no problem.