On-Page SEO
Website content is crucial for small businesses because it’s basically free advertisement. Who doesn’t love free advertising?! Your website is available and accessible 24/7 for potential customers to find you. So then your next question might be...what kind of content do you post on your website? That’s the million dollar question and that’s what BMG specializes in. There are so many different types of digital content, like blog pages, product pages, service pages, landing pages, internal pages and more. The hard part is, each content is written a little differently, but you want to keep the tone of your business consistent. If you hire BMG to help write your content, we start by learning your business first. We want to hear your voice on your business and your industry before we even think about creating content for you. Once we have your business and your tone figured out, we can move forward with creating kick ass content that is unique to who you are.
Blog pages
Blogging is a huge part of small business marketing and in our opinion, the most fun. You can choose the topics you are passionate about or think your customers would like and really just go for it. Blog content is more casual and fun than say a product page or a service page. You can really show off your tone and the vibe of your company with a blog. An important thing to keep in mind when it comes to blogging is utilizing your keywords. Even though blogging is more casual, you still want to incorporate your keywords so Google and potential customers can find you. If you hire BMG to help with your blogging, we will take the tone of your business and transform it through words that current and potential customers
Product pages
Product pages are where you can talk about the products your company sells. Product pages typically are more technical than a blog. It gives your customers the opportunity to learn about what your business sells and to start figuring out which product might be best for them and for what they are looking for.
Service pages
Service pages give you the opportunity to tell your customers or potential customers what services your company provides.This allows them to learn more about who you are as a customer and see everything you can do.
Landing pages
A landing page is a single web page that a customer can get to by clicking on a search engine, marketing ad or marketing email. Landing pages are frequently used when running campaigns. If you are sending out an email campaign to your customers, you can link back to a landing page that will give them more information on the campaign and what it’s about.