Social Media Management Tools
Are you deciding on whether or not to incorporate social media into your marketing routine? If so, you might be wondering how you will be able to keep up and manage the content you want to post. If this is a concern, BMG recommends cloud-based platforms for social media. They are an affordable way to make sure your social media content is organized and ready to go. Two platforms BMG is familiar with and have used for our clients are Later and HootSuite. They actually happen to be very similar platforms and we will tell you about each of them!
Later
Later is basically the more updated version of HootSuite. It’s newer and one of the biggest benefits is that you can see all of your posts in one area. You can also see previews of what your feed will look like, which is a really cool bonus. Both Later and HootSuite have analytics so you can track what you are posting. They both also allow you to have multiple platforms, multiple businesses and they are similar in pricing. If you are looking for an updated and user friendly social media platform, Later might be worth checking out! BMG is super familiar with Later and uses it for a lot of our current clients to manage their social media.
HootSuite
HootSuite is also a great option. It is a little older than Later, but is very similar and offers a lot of benefits. The layout of Later and HootSuite is kind of a personal preference. On Later you are able to see all of your posts in one area, which might be really nice for some people. HootSuite on the other hand is more of a column. All of your posts are in a column and once they are posted they move to the bottom. Also a really cool look that might work better for some people. Total preference moves for you, one way isn’t better than the other. Like we talked about earlier, both HootSuite and are similar in pricing, have analytics and allow you to have multiple platforms and businesses.